"The details are not the details. The details make the design." - Charles Eames
When your brand is your name, it's personal.
As a wedding creative, your craft should be your focus. No one expects you to also be a web guru and grammar genius . . . except your clients. If your website, storefront, or digital and printed promotional materials contain errors, you could be losing potential clients. You hope that your curated portfolio will speak for itself, but even small errors in presentation send the message that you aren't detail oriented. Misspelled words, extra spaces, and misaligned copy might seem minor, but the details make the design. Clients are hiring you to contribute to a day they've poured their hearts into, and you don't want to give them any reason to think you might let them down.
Large brands have teams of professionals to manage all facets of their business. But if your brand is simply you, you don't need an entire team drafting a message on your behalf. You can do this. You can communicate your craft with your voice. You just need another set of eyes.
As an editor for wedding creatives, I help define and refine your brand voice by polishing digital and printed content so your potential clients will have a seamless introduction to you and your business.
With over a decade of professional magazine, web, and marketing editing experience, I have honed my eye for detail. I understand that our experiences are subconsciously influenced by the five senses and every detail of presentation contributes to a first impression. I have a hawkeye that helps me find the slightest errors, but a creative sensibility that lets me appreciate your style. I can maintain the integrity of your voice that clients connect with and help you reach your full potential as an industry professional by tidying up a bit. It's as simple as that.