"The details are not the details. The details make the design." - Charles Eames
Your brand is your name, and it's personal.
Everything you put out to the world—on your website, via social media, and in print—is a reflection of the work you do and the passion you have for your craft. So it shouldn't be anything short of stellar, right? Today, creative entrepreneurs are tasked with the massive role of wearing every hat necessary to cultivate a successful brand, and it's too much. When you're stretched that thin, you run the risk of producing subpar content and losing clients along the way.
Your craft should be your focus. No one expects you to also be a web guru and grammar genius . . . except your clients. If your website, storefront, or digital and printed promotional materials contain errors, you could be losing potential clients. You hope that your curated portfolio will speak for itself, but even small errors in presentation send the message that you aren't detail oriented. Misspelled words, extra spaces, and misaligned copy might seem minor, but the details make the design. Clients are hiring you to contribute to a day they've poured their heart and souls into, and you don't want to give them any reason to think you might let them down.
Large brands have teams of professionals to manage all facets of their business. But because your brand is simply you, you don't need an entire team drafting a message on your behalf. You can do this. You can communicate your craft with your voice. You just need another set of eyes.
As an editor for wedding creatives, I polish digital and printed content so your potential clients will have a seamless introduction to you and your business. With over a decade of professional magazine, web, and marketing editing experience, I have honed my eye for detail. I understand that our experiences are subconsciously influenced by the five senses and every detail of presentation contributes to a first impression. I have a hawkeye that helps me find the slightest errors, but a creative sensibility that lets me appreciate your style. I can maintain the integrity of your voice that clients connect with and help you reach your full potential as an industry professional by tidying up a bit. It's as simple as that.